COPY AND CONTENT – THE DOWNSIDE OF USING AI ( ARTIFICIAL INTELLIGENCE )
AI can be cool, but… will ever machine be able to feel people’s emotions or to communicate emotions, dreams, deep inner thoughts to other real, living people.
This is the reason why only copy or content written by people will win people’s hearts and minds.
The public is tired of mechanical, boring content.
The public is tired of mechanical, boring content. They want something original, interesting, exciting, fresh, new… human.
They want to feel alive. They don’t want to feel like bio-robots ;).
Lately, some companies make this mistake and produce content for robots rather than for people.
And gradually they are losing their share of the market ( some don’t even notice this, because it is a relatively slow process ).
Great Ideas? Every Great Copy has a Great Story.
There are real-life people and real-life stories behind this copy.
BTW If you want, you can read one of them by clicking at this link:
Typing Writer? Tom Hanks, me and my electromechanical typewriter.
or this one: how to polish copy, content or… copy-writer