Some of my works for Direct Clients ( TV commercials, billboard advertising etc. ). Other works – for agencies – aren’t presented in this portfolio.
Have a look at my portfolio. You will find here my creative work ( original visual concepts, naming, written copy or transcreation based on the sourced text ), which I did for my Clients. Television commercials, youtube ad, website copy, press ad, etc.
International and national brands – mostly in
language. Also in Polish English, and German.
I have experience in working for national and international BRANDS. Large organizations, medium-sized and even small companies. From Poland and from other countries.
I can almost hear Creative Directors
and Art Directors whispering among themselves:
( I say hi to all m-ad men, especially to Creative Directors an Art Directors, if you read this. I mean those of you, who prefer to create ads with “easy-breezy beautiful cover-girls” or “old spice guys”. I don’t think that those of you who use “hoboadvertising for start-up businesses will read this page anyway… ).
Pretty or not? Pretty Cool or Cheesy? Pretty Clever or..
Some of the copywriters’ works ( ideas, visual concepts materialized by art directors ) look aesthetically pleasing. Part of them don’t. There is a reason for this.
I can almost hear
Client’s answer when I ask him/her: “What is your goal? What do you want to achieve?”
For me more important is that it worked and helped my Clients: in increasing brand awareness, sale and enabled them to connect with customers or to sign that big contract etc.